Simplicity
September 8, 2008I stumbled upon Digiata’s site by accident. Have a look at it.
It is really simple, nothing flashy… but, it gets the message across. The content is structured logically and describes the products and services clearly.
For each product there is a short and sweet description, that includes the following:
- What is ProductX?
- Business need
- How we solve it
- 10 Reasons to use ProductX
- Features
- Requirements
- Screenshots
I don’t know if this was a conscious design decision, but I believe this minimalist approach works. Instead of flooding the visitor with paragraph after paragraph of marketing drivel, a couple of bullet points are provided. This enables the visitor to find what they are looking for quickly, and hopefully contact them if they are interested.
I think there are some lessons here for some of the larger corporate websites.
